Search Engine Optimization (SEO) is one of the most vital things you can do involving your web properties. Today’s SEO is far different from the SEO of 25 years ago but many of the same core principles still apply. We’ll walk the fundamentals of SEO, and cover on-page as well as technical SEO. We’ll visit how things “stack” in the optimization space and get you acquainted with a core set of skills for more advanced SEO training later.
Intro to SEO
Current Status
Not Enrolled
Price
Closed
Get Started
This course is currently closed
Course Content
SEO – An IntroductionWe'll look at the history of SEO a bit to establish a solid foundation to build on. Learn meta tags and what they mean and how they work. We'll talk about the nesting structure of documents and why it matters....
Getting Started with on-page SEOSingle page SEO is important to well performing pages. We'll discuss On-page SEO such as headings, keywords, density and images. We tie all of this together to show you how to easily get started with the best baseline you can for your on-pa...
SEO Auditing and MonitoringNow that you know the core basics of SEO, we'll dive into auditing content. We share some tools to help with this, how to use them, and how to monitor your progress....
Technical SEOYour site has many functioning codes to keep it running optimally. Technical SEO refers to how everything is working internally in regards to SEO specifically and covers things like redirects, canonical linking, sitemaps, structured data an...