Tracking data is probably the most important thing you can do as a website owner. Often times you’ll want to make changes to your site and knowing the data that drives your site can help you make informed changes. We’ll cover Google Analytics (both old and new – GA4), Facebook Pixel tracking and a few other important trackers in the intro.
Intro To Analytics & Tracking
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Course Content
Google Analytics IntroMeasuring your sites effectiveness is vital to site growth. Google Analytics allows you to track your website visitors and demographics so you can make informed decisions about the direction of your web properties. We'll learn the basics of...
Setting up AnalyticsIn this lesson we'll be setting up a Google Analytics account. You'll learn the basic setup, install of code, and how to setup parallel accounts for GA4 and older analytics. (when applicable) We'll teach you how to add user and restrict the...
Tag ManagerGoogle Tag Manager allows you to manage multiple tags from varying vendors. This tool is indispensable for marketers. If you are running your own website, it can be helpful too because it centralizes all your codes....
FB Pixel Basic IntroFacebook pixel tracking can be a little complex. We'll introduce to the code and show you how to install, test and maintain it. We'll also show you how to use it in a more effective way with Google Tag Manager....